A new ad campaign is giving breastfeeding a supermarket-style twist. North Carolina ad agency BooneOakley created pro-breastfeeding stickers resembling the ones you find on fruits and vegetables in grocery stores. The stickers feature text about some of the purported health benefits of nursing and phrases like "Locally Grown," "Guaranteed Fresh" and "100% Natural." They also serve as a memory aid to remind moms which breast to nurse from next. BooneOakley also put together a series of posters ...
The Unconventional Way This Ad Campaign Is Promoting Breastfeeding
The Huffington Post - 27 Jan 2016 20:56
A new ad campaign is giving breastfeeding a supermarket-style twist. North Carolina ad agency BooneOakley created pro-breastfeeding stickers resembling the ones you find on fruits and vegetables in grocery stores. The stickers feature text about some of the purported health benefits of nursing and phrases like "Locally Grown," "Guaranteed Fresh" and "100% Natural." They also serve as a memory aid to remind moms which breast to nurse from next. BooneOakley also put together a series of posters ...
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